Laura Slatkin Introduces the PROJECT ART by NEST Fragrances Home Fragrance and Personal Care Collection

New York, NY (PRWEB) August 11, 2010

Legendary home fragrance expert Laura Slatkin, Founder, President and CEO of NEST Fragrances, is renowned for her sophisticated scents and luxe design, infusing her signature aesthetic into every collection she creates. Now the industry leader in luxury home fragrance introduces PROJECT ART by NEST Fragrances, a new collection that brings Slatkin?s extensive expertise to everyday fragrance consumers, making superior scents and sophisticated packaging accessible to everyone. Along with PROJECT ART scented candles, NEST Fragrances will simultaneously launch coordinating home fragrance and personal care products with the introduction of the PROJECT ART Reed Diffuser and Liquid Hand Soap and Hand Lotion.

Featuring the work of several world-renowned photographers noted for their still-life artwork, PROJECT ART?s product labels and packaging display stylized, vibrant color photographs of various flowers, fruits, herbs and food against crisp, white backgrounds. While PROJECT ART began as an internal company project name, Slatkin soon realized that the phrase underscored what she set out to achieve when developing her latest collection.

?I am extremely excited to introduce a breathtakingly beautiful new brand, PROJECT ART by NEST Fragrances,? said Slatkin. ?PROJECT ART is an important new home fragrance collection consisting of 12 outstanding core fragrances. PROJECT ART combines the art of home fragrance with the art of sophisticated packaging ? an expertise I have perfected over the last two decades. PROJECT ART is a truly unique home fragrance collection; I am very proud to finally bring this collection to fruition!?

PROJECT ART candles are crafted using NEST Fragrances? proprietary, cosmetic-grade wax blend, formulated with the finest ingredients available. The fragrance is blended throughout the candle to ensure that the scent will infuse a room or environment until the candle is extinguished.

PROJECT ART Reed Diffusers have been carefully crafted with the highest-quality fragrance oils and are designed to continuously fragrance any room with a long-lasting memorable scent. PROJECT ART Hand Soap and Hand Lotion are new, luxurious essentials featuring premium formulations that help nourish skin and renew texture while providing a delicate fragrance experience.

PROJECT ART Hand Soap contains rounded granules that gently exfoliate the skin while effectively and thoroughly cleansing hands. PROJECT ART?s fast-absorbing Hand Lotion hydrates and protects the skin, leaving hands feeling soft and silky while aloe and natural extracts soothe. NEST Fragrances? liquid hand soaps and lotions are made from the finest ingredients for a luxurious, creamy, smooth feel.

The PROJECT ART by NEST Fragrances Collection Includes:

Scented Candle, 22 Oz., $ 24.99
Single Votive Candle, 4 Oz., $ 9.99

Available in Apple, Cinnamon Spice, Juliet Rose, Lavender & Sage, Lemon Verbena, Mint Leaves & Lime, Orange Kumquat, Pear, Pumpkin, Tulip Garden, Winter Forest, Vanilla Glaze, and two holiday fragrances, Holiday and Peppermint Twist.

In Addition, the Collection Includes:

Reed Diffusers, 6.5 Fl. Oz. (192 mL), $ 22.99
Liquid Hand Soap, 10.1 Fl. Oz. (300 mL), $ 10.99
Hand Lotion, 10.1 Fl. Oz. (300 mL), $ 10.99

Available in Apple, Juliet Rose, Lavender & Sage, Lemon Verbena, Orange Kumquat and Tulip Garden.

PROJECT ART by NEST Fragrances will be available for purchase at select Bed, Bath & Beyond stores and on BedBathandBeyond.com in September 2010.

About NEST Fragrances

Founded and owned by Laura Slatkin, NEST Fragrances (NEST) is a specialized home fragrance company that emerged from its parent company, Slatkin & Co., after it was acquired by Limited Brands, Inc. Laura and her husband, Harry Slatkin, have a long-standing reputation as leaders in the home fragrance industry and are well-known for their luxurious scented candles, room sprays, diffusers and other essentials for rooms and environments.

NEST?s client list currently includes more than 50 prestige companies in the fashion, beauty and home fragrance industries ? all of whom turned to NEST to develop their own exclusive line of home fragrance products. In 2008, Laura Slatkin launched her own home fragrance collection, NEST Fragrances, which won the 2009 FiFi Award for Interior Scent Collection of the Year. In 2010, Laura launched her second fragrance collection, Sprig Fragrances, and entered into a licensed partnership with Vera Wang to launch the Vera Wang Home Fragrance Collection. NEST draws on decades of experience in the home fragrance industry with a special expertise in designing, developing, producing, distributing and marketing home fragrance collections that capture each client?s unique brand image and style.

For more information, visit http://nestfragrances.com/. NEST can also be found on Facebook and Twitter.

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Do Something Different; Austin Florist, King Florist Creates Eco-Friendly Design Collection

Austin, TX (PRWEB) September 14, 2011

With Texas having one of the hottest and driest summers on record, local Austin florist, King Florist, was inspired to create a new design collection that is not only chic, but Eco-conscious as well.

The initial inspiration came from the landscape design of their new location at 1806 W. Koenig Lane (78756) that they moved to this summer. When surveying the daytime sun exposure, the design team realized that the best landscaping option would be to utilize local plants like cactus and succulents. Benoit Ballon, the owner of King Florist said, ?Our new location gets 100% of the afternoon sun and heat but we still wanted to create the exterior of our new location to be friendly to the environment and inviting to our clients.? The team put together decorative pots that hold cactus and succulents, added accents of natural stone and printed large-scale floral photos for the front windows to add color. Shortly after moving to their new location, the King Florist team decided to create an entire design collection that would focus on the Eco-friendly local plants that were used in their landscape design. Ballon said; ?With almost the entire state of Texas in a drought, we wanted to create a design collection that features plants indigenous to the area that are drought and heat resistant.?

The new collection seems to be getting a positive response from established King Florist clients and new Austin shoppers alike. Ballon states; ?Austinites like to send gifts that are unique and interesting. We are always developing and evolving our collections to keep our clients on their toes.? Kirk Lewis, a long time customer of King Florist and one of Austin Business Journal?s Top Rated Real Estate Agents said; ?When my clients close on their new homes, I like to send a ?Welcome Home? gift. The new collection provides the perfect balance; it?s different from anything I?ve seen offered in Austin and I really like the choices are Eco-friendly. Austin is unlike any other place I know, and the gifts that the King Florist Team creates always represent me well and reflect Austin?s unique culture.?

The new collection, which can be found online at http://www.KingFlorist.com features textural gardens with succulent and cacti varieties including aloe, jade, and bromeliads. A King Florist designer will personally create each and every garden to be a custom gift in a sleek bamboo, concrete, or other custom pot of your choice with natural accents including river rocks, moss, natural reeds and bark. A perfect gift for Birthdays, Thank you, or something just for your home or office! They can accommodate same day delivery to the greater Austin Area or you can pick up your garden at their new location: 1806 W. Koenig Lane, 78756.

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