IRIS Distribution Kicks Off New Marketing Division -- BlinkerActive -- with Scion Campaign

San Francisco, CA (PRWEB) October 4, 2007

IRIS Distribution, the leading digital music marketing and distribution company, is pleased to announce the launch of a new in-house consumer marketing division, called BlinkerActive, whose initial client will be Scion, a marque of Toyota Motor Sales, U.S.A., Inc. Scion will be releasing a series of exclusive remixes beginning October 30 for which IRIS is also the exclusive digital distributor.

The range of services provided by IRIS to Scion and others will encompass promotion and marketing to a wide variety of outlets, including online media, radio, social networks, lifestyle destinations, music discovery sites, mobile carriers, podcasters, and bloggers worldwide. Scion features will appear on iTunes, Zune, Rhapsody, Urge and Beatport. For the first time, IRIS will be offering marketing services to clients outside of their distribution partnerships.

The releases from Scion -- TTC remixed by Ghislain Poirier and Ghislain Poirier remixed by Modeselektor; Panthers remixed by Holy Ghost!, Yellowman remixed by Max Glazer & The Federation, Betty Davis remixed by Raashan Ahmad, Headnodic and Greg Errico, and Armand Van Helden remixed by BSOD -- reflect the diverse array of genres and styles IRIS is known for; primarily electronic, rock, and hip-hop.

"For over four years, IRIS has been successfully marketing music and we're thrilled to officially launch our programs with Scion as our initial client," said Bryn Boughton, Chief Marketing Officer for IRIS. "Scion has incorporated music as an integral part of its brand and we look forward to helping it to further that through our robust digital network and promotional partners. While Scion is also an exclusive client of our distribution services, our new division will allow us to work with any label or brand, no matter what their distribution partner. That's something that really excites us."

"We're always looking for new areas to innovate our music positioning," said Jeri Yoshizu, Scion sales and promotions manager. "The Scion Audio/Visual remix project is an evolving music initiative for us. We're excited to bring new sounds to music enthusiasts."

About IRIS:

IRIS is the leading digital distribution company dedicated to the successful marketing and promotion of prominent independent music and video catalogs. Founded in 2003, IRIS provides a comprehensive suite of technical, marketing and legal services to independent record labels and physical distributors, helping them to navigate the emerging digital marketplace.

IRIS currently distributes a select group of top independent record labels including Big Dada, Burning Spear, Chemikal Underground, Duck Down Records, Gemini Sun, Ghostly International, K Records, Kemado, Kranky, Le Tigre, Megaforce, NinjaTune, Palmetto Records, Preservation Hall, Projekt, Scion and Subliminal to over 350 digital outlets, including Apple's iTunes Music Store, Beatport, eMusic, Kompakt MP3, Napster 2.0, and Real/ Rhapsody; mobile channels such as AT&T, Boost, Cingular, CosmoGirl, GroupieTunes, MobileStreams, Sprint, T-Mobile, and Zingy; as well as video outlets including Apple's iTunes Music Store, Gotuit Media, and Ruckus Networks. IRIS is based in San Francisco, California. For more information, visit http://www.irisdistribution.com.

About Scion:

Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three ground-breaking models. The xD is an urban subcompact five-door, featuring a muscular stance and accentuated wheel flares. The xB, an urban utility vehicle, combines remarkable interior space with iconic styling. And the tC sports coupe surprises the buyer with the convenience of a hatchback and the luxury of a standard all-glass panorama moonroof, complementing the usual wide array of features on all Scions. For more information, visit http://www.scion.com.

For more information about IRIS, please contact:

Audrey Faine;

415-495-6409

For more information about Scion, please contact:

Allison Takahashi.

310-468-5315

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James T Noble Releases "Social Media Marketing For Events" Training

London, UK (PRWEB) September 01, 2011

London-based small business marketing expert James Noble (http://www.JamesTNoble.com) today announced the release of ?Social Media Marketing For Events,? a new multimedia training program showing business-owners how to use the power of Social Media to promote their online and offline events.

Developed in conjunction with online event expert Lou D?Alo, the training demonstrates step-by-step how to harness the potential of Social Media to increase registrations for - as well as engagement during - any online or offline event.

?Social Media Marketing For Events? is designed for companies seeking to promote any type of event, online or offline. This includes live conferences and seminars, online teleseminars and webinars, as well as online or offline meet-ups and many more.

?It?s a common mis-conception that event marketing is confined to those promoting traditional conferences - the kind typically held in hotel ballrooms,? explained Mr Noble. ?But in fact tele-conferences, online web-conferences and online or offline meet-ups can all be marketed using tried and tested event marketing principles.?

?This new training program combines these tried and tested principles with the new marketing opportunities created by Social Media,? he added.

?Social Media Marketing for Events? is suitable for all small businesses, irrespective of whether or not they currently use Social Media.

?Most people think that in order to use Social Media to promote your business, you have to be active on all of the social sites all of the time? explains James. ?But that?s simply not the case. When I speak to my clients, the overwhelming reason for not using Social Media is a reluctance to spend hours each day checking and responding to messages. But this isn?t necessary in order to use Social Media marketing effectively.?

?I specialize in helping small businesses get bigger through effective, leveraged marketing. The strategies we cover in the training allow you to use Social Media to promote your events, even if you?ve never used Social Media yourself.?

Availability

?Social Media Marketing For Events? is now available for purchase at James Noble?s website JamesTNoble.com.

The Social Media Landscape

Twitter currently has over 200 million registered users who send over 140 million ?tweets? (short text updates) every day.

Facebook has over 750 million active users (defined as users who have logged in to the website during the last 30 days) who spend a collective 700 billion minutes per month on the website.

The Training Contents

?Social Media Marketing for Events? is a multimedia training program delivered via online video in four parts.

Part 1: Facebook - How to use Facebook?s event functionality to generate a list of hot leads for your event and business.

Part 2: Twitter - How to harness the power of Twitter?s 200 million+ audience to spread the word about your event, even if you don?t have a Twitter account.

Part 3: Step-By-Step - The important actions to take before, during and after your event to get the biggest free boost from Social Media.

Part 4: Questions and Answers - In-depth answers to common questions, answered personally by James T Noble.

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Passion 4 Life Liquid Vitamins & Minerals is Selected by World-Renowned "MediaBrand" to Expand International Marketing Channels & New Major Distribution Outlets

San Diego, CA (PRWEB) November 30, 2011

Passion 4 Life liquid vitamins & minerals has entered into an agreement with world-renowned branding & digital experts, MediaBrand Project, to create new marketing channels and develop infrastructure for new growth for their unique, powerful & life-changing product. Considered by many to be the premier liquid vitamin on the market (even Regis Philbin loves it), the Passion 4 Life company also has a well-recognized charitable & philanthropic component.

?We are very excited to have the opportunity to work with such a great product and organization such as Passion 4 Life. Not only do they have an incredible product, but they are an organization with a true philanthropic heart. We look forward to utilizing the MediaBrand team?s unique skill set to further the Passion 4 Life brand in the digital space and share the good will of the company worldwide," says Byron Wycoff, Founder, MediaBrand Project.

With a long heritage of building top performing brands, MediaBrand is constantly evolving new strategies to break new ground. Their team of media experts, creatives, tech heads & analysts combined bring their joint experience to their projects& clients. The founder set a new industry standard for creating explosive brand growth while still maintaining infrastructure integrity during rapid scaling cycles. This was the impetus for the birth of the MediaBrand Project. Their combined experience allows them to quickly focus on current trends and technologies to capture new opportunities as they emerge.

Passion 4 Life contains 135 high quality whole food based ingredients, including all essential vitamins, 74 trace minerals, antioxidants, amino acids, mangosteen, acai, noni, goji, resveratrol and much more with each ounce based in 3000 mg. of organic aloe vera. It contains no caffeine, no gluten, no wheat, no soy, no dairy. Additionally, even though it has no added or refined sugar or artificial sweeteners, Passion 4 Life has been able to conquer the challenge of taste by developing a proprietary flavor that is so delicious even kids ask for more. It is now a pleasure to take your liquid vitamins.

Because of its founder's tragic background and heart for children, Passion 4 Life founded and supports Passion 4 K.I.D.S., (Kids In Desperate Situations), a 501 (c) (3) non profit that works hands on with children in desperate situations and that are neglected, homeless, abused or abandoned.

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Manticore Technology Sponsors 2nd Annual Content Marketing Retreat

Austin, TX (PRWEB) January 25, 2012

Manticore Technology, the trusted provider of easy-to-use, powerful, marketing automation solutions, today announced it will sponsor the 2nd Annual Content Marketing Retreat on January 26-27, 2012. This year?s retreat, held at the Langley Center for New Media in Langley, Washington, is focused on the building blocks of content marketing and is designed for experts in a variety of marketing related fields to share valuable insight into the essentials of B2B and B2C marketing.

?We are thrilled to be sponsoring this key marketing event,? said Jeff Erramouspe, President of Manticore Technology, ?The retreat will provide a tremendous amount of value, particularly in the marketing automation and content marketing arenas and is an essential event for marketers.?

The Content Marketing Retreat provides attendees with an insightful overview, followed by an in-depth look into specific areas surrounding content marketing. Broken up into 15-minute presentations, day one of the retreat will highlight the processes and challenges revolving around content marketing and the content marketing cycle. On the following day, the agenda will include six one-hour breakout sessions in order to provide and demonstrate useful tools, services, and approaches designed to solve the many obstacles marketers, sales representatives, and PR professionals must overcome.

In addition to providing sponsorship, Manticore Technology will also be providing an expert speaker. Jeff Erramouspe will be featured in a 15-minute presentation on day one and a one-hour breakout session on day two of the Retreat, discussing the importance of content marketing in the buying process. He will look at the best strategies in which to manage leads through the marketing funnel and the ways in which the Manticore platform can aid in content marketing and lead nurturing.

For the latest best practices on Marketing Automation, visit the Manticore Technology blog at: http://blog.manticoretechnology.com.

About Manticore Technology

Manticore Technology enables organizations to build relationships with buyers by consistently delivering the right message to the right person, at the right time. Our marketing automation platform helps marketers digitally communicate with leads in a personal and effective way throughout their entire buying cycle, while delivering invaluable insight to sales improving interactions and lead-to-close ratios. Manticore Technology has enterprise customers around the globe, including, UPS, Sharebuilder 401(k) and Yamaha. For more information please visit the company's web site at http://www.manticoretechnology.com or call (512) 241-3780.

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