IRIS Distribution and Sonific LLC Announce Partnership to Promote IRIS Catalog to Blogs and Social Networks

San Francisco, CA; Basel, Switzerland (PRWEB) November 14, 2006

IRIS Distribution and Sonific LLC announced a partnership today that will add tens of thousands of additional master recordings to Sonific?s catalog for the purpose of being made available to the approx. 220 million Internet users that run blogs, have profiles on social networks, publish their own photos online or maintain personal websites.

Some of the participating labels represented by IRIS include: Chemikal Underground (Arab Strap, The Delgados, Mogwai), Duckdown Records (Boot Camp Clik, Buckshot, Smif N Wessun, Sean Price), Ghostly International (Matthew Dear, Dabrye, Mobius Band), K Records (The Blow, Modest Mouse, Beat Happening), Megaforce Records (Anthrax, Ace Frehley, Clutch, SOD), and Palmetto (Dr. Lonnie Smith, Javon Jackson, Lincoln Center Jazz Orchestra).

Sonific?s recently launched SongSpots beta(TM) service has already attracted thousands of users in over 45 countries. SongSpots enables its users to create flash ?widgets? that stream any track selected from its large database of music which now will include many IRIS distributed labels. Sonific?s SongSpots service supports Blogger / Blogspot, eBay, Facebook, Flickr, Friendster, Google, Google Pages, Hi5, ILCU, LiveJournal, MovableType, Multiply, MySpace, NetVibes, Piczo, ProfileHeaven, SmugMug, Terapad, TypePad, Xanga, WidgetBox, and WordPress, API support includes Google Gadgets, Typepad, Terapad, Google Gadgets, Livejournal, WidgetBox and Wordpress. Many examples can be browsed at http://www.sonific.com.

Gerd Leonhard, Co-Founder and CEO of Sonific, comments ?IRIS has a great deal of really good music that can now be made available to a global audience of millions of people. The ?in-context? discovery of new, recommended music via thousands of blogs and social network sites is quickly becoming a crucial requirement for creating viral promotion campaigns, directly effecting increased download sales and driving revenues for many other music products and services, as well. We are delighted to team up with IRIS to bring their labels and artists into these new markets.?

?We?re very excited about our new partnership with Sonific,? adds Bryn Boughton, Chief Marketing Officer at IRIS Distribution. ?With their new distribution through Typepad and the ability to deep link directly to the digital retailer of our choice, we feel that Sonfic offers a unique promotional opportunity, currently unavailable through any other channel.?

About IRIS Distribution:

IRIS is the leading digital distribution company dedicated to the successful marketing and promotion of prominent independent music and video catalogs. Founded in 2003, IRIS provides a comprehensive suite of technical, marketing and legal services to independent record labels and physical distributors, helping them to navigate the emerging digital marketplace. IRIS currently distributes a select group of top independent record labels including Big Dada, Burning Spear, Chemikal Underground, Coco Machete, Duck Down Records, Ghostly International, Gigantic Music, K Records, Kemado, Kranky, Le Tigre, Megaforce, Ninja Tune, Palmetto Records, Preservation Hall, and Projekt to many digital retailers, mobile channels as well as video outlets. IRIS is based in San Francisco, California. For more information, visit http://www.irisdistribution.com.

About Sonific

Sonific?s first product, SongSpots(TM), provides free music for use in blogs, personal homepages, photo sites and social networks. The company is based in the San Francisco Bay Area and was founded by Gerd Leonhard (Music-Futurist, Co-author of ?The Future of Music? and noted Digital Music Entrepreneur) and Gunnar Ostergren (CTO), in 2005. Sonific is funded by a group of well-known angel investors. For more details visit http://www.sonific.com and http://www.sonificblog.com.

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James T Noble Releases "Social Media Marketing For Events" Training

London, UK (PRWEB) September 01, 2011

London-based small business marketing expert James Noble (http://www.JamesTNoble.com) today announced the release of ?Social Media Marketing For Events,? a new multimedia training program showing business-owners how to use the power of Social Media to promote their online and offline events.

Developed in conjunction with online event expert Lou D?Alo, the training demonstrates step-by-step how to harness the potential of Social Media to increase registrations for - as well as engagement during - any online or offline event.

?Social Media Marketing For Events? is designed for companies seeking to promote any type of event, online or offline. This includes live conferences and seminars, online teleseminars and webinars, as well as online or offline meet-ups and many more.

?It?s a common mis-conception that event marketing is confined to those promoting traditional conferences - the kind typically held in hotel ballrooms,? explained Mr Noble. ?But in fact tele-conferences, online web-conferences and online or offline meet-ups can all be marketed using tried and tested event marketing principles.?

?This new training program combines these tried and tested principles with the new marketing opportunities created by Social Media,? he added.

?Social Media Marketing for Events? is suitable for all small businesses, irrespective of whether or not they currently use Social Media.

?Most people think that in order to use Social Media to promote your business, you have to be active on all of the social sites all of the time? explains James. ?But that?s simply not the case. When I speak to my clients, the overwhelming reason for not using Social Media is a reluctance to spend hours each day checking and responding to messages. But this isn?t necessary in order to use Social Media marketing effectively.?

?I specialize in helping small businesses get bigger through effective, leveraged marketing. The strategies we cover in the training allow you to use Social Media to promote your events, even if you?ve never used Social Media yourself.?

Availability

?Social Media Marketing For Events? is now available for purchase at James Noble?s website JamesTNoble.com.

The Social Media Landscape

Twitter currently has over 200 million registered users who send over 140 million ?tweets? (short text updates) every day.

Facebook has over 750 million active users (defined as users who have logged in to the website during the last 30 days) who spend a collective 700 billion minutes per month on the website.

The Training Contents

?Social Media Marketing for Events? is a multimedia training program delivered via online video in four parts.

Part 1: Facebook - How to use Facebook?s event functionality to generate a list of hot leads for your event and business.

Part 2: Twitter - How to harness the power of Twitter?s 200 million+ audience to spread the word about your event, even if you don?t have a Twitter account.

Part 3: Step-By-Step - The important actions to take before, during and after your event to get the biggest free boost from Social Media.

Part 4: Questions and Answers - In-depth answers to common questions, answered personally by James T Noble.

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